In North Carolina, Color Of Change PAC Endorses Cheri Beasley for U.S. Senate

For Immediate Release: August 24, 2022
Contact: media@colorofchange.org 

In North Carolina, Color Of Change PAC Endorses Cheri Beasley for U.S. Senate

NORTH CAROLINA — Color Of Change PAC, the political action committee of the nation’s largest online racial justice group, endorsed Democrat Cheri Beasley for U.S. Senate. Over the next few months, Color Of Change PAC will mobilize thousands of Black voters in North Carolina to turn out the vote and elect progressive candidates that will strengthen Black communities. 

“Black voters turned out in overwhelming numbers two years ago to deliver Biden the presidency and secure the Democratic majority in the Senate. That was not a one-off, but the result of years-long grassroots organizing and building Black political power in North Carolina and across the country,” said Color Of Change PAC spokesperson Rashad Robinson. “With so much at stake this November, Color Of Change PAC is proud to endorse candidates who don’t just court Black votes on the campaign trail; they govern toward a more just world for Black communities in North Carolina and nationwide. We will work hard to engage Black voters to support these important political leaders.”

Beasley is a former public defender, judge, and the first Black woman to serve as Chief Justice of the North Carolina Supreme Court. Her platform includes protecting voting rights, reforming the criminal justice system, making housing more affordable and defending gender equality and reproductive rights.

Since 2016, Color Of Change PAC has mobilized hundreds of thousands of Black voters across the country, endorsing candidates who offer plans to help move Black people forward. Color Of Change PAC plans to support these candidates by building enthusiasm and mobilizing voters who are often left out. One of the first-ever political organizing groups to figure out how to reach and engage Black voters and its members online, Color Of Change PAC has ramped up its digital tactics, and will host a variety of virtual events like Black Joy Socials, text and phone banking, virtual squad meetings and town halls. The organization also plans to send direct mail, launch GOTV email and SMS broadcasts, and deploy digital ads to reach and mobilize voters ahead of the midterm elections. 

Color Of Change PAC is also endorsing candidates in California, Florida, Georgia, Michigan, Minnesota and Wisconsin.

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About Color Of Change PAC

Color Of Change PAC is a Political Action Committee focused on building independent Black political power, amplifying Black voices, electing candidates who share our values, and holding them accountable to our communities. For more information on Color Of Change PAC, visit votingwhileblack.com