In Florida, Color Of Change PAC Endorses Aramis Ayala for State Attorney General

For Immediate Release: August 24, 2022

In Florida, Color Of Change PAC Endorses Aramis Ayala for State Attorney General

Color Of Change PAC ramping up Black voter mobilization efforts to elect progressive candidates in Florida

FLORIDA Color Of Change PAC, the political action committee of the nation’s largest online racial justice group, endorsed Aramis Ayala for Florida’s State Attorney General.

“As State Attorney, Aramis Ayala has been a tireless advocate in the fight for a fair and equitable Florida, and that is why Color Of Change PAC is proud to endorse him for re-election as Attorney General,” said Color Of Change PAC Spokesperson Rashad Robinson. “Ayala has fought fiercely for Black Floridians as state attorney, announcing that she would not seek the death penalty in any cases. Even when Gov. Rick Scott retaliated by removing her from 21 murder cases, and after the Florida legislature slashed her office’s budget, she never stopped fighting for the voters who elected her by an overwhelming margin.  Floridians would be lucky to have such a tenacious Attorney General in Ayala.”

Since 2016, Color Of Change PAC has mobilized hundreds of thousands of Black voters across the country, endorsing candidates who offer plans to help move Black people forward. Ayala – a civil rights advocate, public defender and the first Black state attorney in Florida history – has created innovative pre-trial diversion programs and introduced new police accountability and oversight reforms.

Color Of Change PAC plans to support Ayala by building enthusiasm and mobilizing voters who are often left out. One of the first-ever political organizing groups to figure out how to reach and engage Black voters and its members online, Color Of Change PAC has ramped up its digital tactics, and will host a variety of virtual events like Black Joy Socials, text and phone banking, virtual squad meetings and town halls in response to the limitations COVID-19 has put on in-person advocacy and voter engagement. The organization also plans to send direct mail, launch GOTV email and SMS broadcasts, and deploy digital ads to reach and mobilize voters ahead of the midterm elections. 


About Color Of Change PAC

Color Of Change PAC is a Political Action Committee focused on building independent Black political power, amplifying Black voices, electing candidates who share our values, and holding them accountable to our communities. For more information on Color Of Change PAC, visit

Paid Pol. Adv. paid for by Color Of Change PAC, 1714 Franklin St, #100-136, Oakland, CA 94612, independent of and not authorized or approved by any federal, state, or local candidate or candidate’s committee.